Social media and email marketing are crucial tools for communicating, bridging the gap between business and consumer in an online exchange. In this course, we will take a look into social media and email marketing as a means of conveying your brand identity through storytelling to reach your ideal consumer. We will examine different social media case studies from indigenous producers, learn best practices and strategies for social media and email marketing, and explore how these contribute to the overall online marketing funnel. Finally, this course will take a brief look at ecommerce best practices, providing you with tools to use in developing your own online marketing strategies.