2024

AGA NEWS & PRESS

  • Why You Should Join American Grassfed Association Today

    In a world increasingly focused on sustainability and health, the American Grassfed Association (AGA) offers an essential certification for farmers committed to ethical practices and for consumers seeking quality products. Small-scale farmers, health-conscious consumers, and sustainable agriculture advocates all benefit from joining AGA. Curious about what’s in it for you? Read on to discover the unparalleled benefits of joining this forward-thinking community.

    The Growing Demand for Grassfed Products

    Have you noticed how shelves are now filled with grass-fed labels? That’s no coincidence. The demand for grass-fed products is on the rise, driven by health-conscious consumers. But not all grass-fed labels are created equal. The American Grassfed Association certification stands as a beacon of trust and quality, ensuring that products are genuinely grass-fed and ethically produced.

    What is the American Grassfed Association?

    The American Grassfed Association is a non-profit organization dedicated to promoting and certifying grassfed products. Their certification process is third-party verified, meaning it meets rigorous standards set by an independent body. When you see the AGA logo, you can be assured that the product was born, raised, and processed in the USA. This not only supports local farmers but also guarantees high-quality and sustainable farming practices.

    Ensuring Ethical Animal Treatment

    A pivotal aspect of AGA certification is the ethical treatment of animals. Livestock nurtured under AGA regulations receive humane care, feeding on a lifetime diet of 100% forage and growing in pastures instead of being confined. They are not exposed to additional hormones or antibiotics. For those consumers who prioritize health, this ensures the tranquility of knowing that their meat is devoid of harmful additives.

    Promoting Sustainable Agriculture

    Sustainability is at the heart of AGA’s mission. Certified producers use practices that improve soil health, water quality, and biodiversity. This sustainable approach benefits the environment and future generations of farmers. AGA members contribute to a healthier planet by improving the land they work on.

    Supporting American Farming Communities

    AGA certification is not just about the land and the animals; it’s also about the people. The association strives to ensure that farmers and ranchers can make a living that supports their families and encourages next-generation succession. This support helps to maintain vibrant, rural communities across the country.

    What Does the AGA Logo Mean for Consumers?

    For consumers, the AGA logo is a mark of quality and trust. It tells them that the product they buy meets stringent animal welfare and environmental sustainability standards. This assurance can be a significant selling point, especially for health-conscious shoppers looking for ethically produced food.

    Lifetime Diet of 100% Forage

    The AGA logo confirms that the animals were fed a lifetime diet of 100% forage. This natural diet not only benefits the animals but also results in meat that is healthier for consumers, with higher levels of beneficial nutrients like Omega-3 fatty acids.

    Raised on Pasture, Not in Confinement

    Animals raised under AGA guidelines live on pasture, not in confinement. This practice ensures that the animals can engage in natural behaviors, contributing to their overall well-being. For consumers, this translates to meat that is not only ethically produced.

    No Added Hormones or Antibiotics

    AGA-certified products are free from added hormones and antibiotics. This is particularly important for consumers concerned about the potential health risks associated with these additives. By choosing AGA-certified products, they can enjoy delicious and safe meat.

    The Certification Process

    Joining AGA as a member does not grant automatic certification. No member can claim to be AGA certified or use the AGA logo until they have undergone a full and complete on-farm inspection by an independent third-party inspector and received approval from AGA. This rigorous process ensures that only those meeting the association’s high standards can display the AGA logo.

    Step-by-Step Guide to Certification

    1. Initial Application: Begin by filling out an application form detailing your farming practices.
    2. On-Farm Inspection: A third-party inspector will thoroughly inspect your farm to ensure it meets AGA standards.
    3. Approval and Certification: Once your farm passes the inspection, you will receive official certification from AGA.

    Benefits for Small Scale Farmers

    For small-scale farmers, AGA certification offers a competitive edge. It allows them to differentiate their products in a crowded market and appeal to a growing segment of consumers who prioritize sustainability and ethical farming practices. Additionally, AGA provides marketing materials and support to help farmers promote their certified products effectively.

    Engaging with the AGA Community

    Becoming an AGA member means joining a vibrant community of like-minded individuals. Members have access to exclusive deals, educational resources, and networking opportunities. This sense of community can be invaluable, offering support and inspiration as you work to improve your farming practices. 

    How AGA Promotes Healthy Soil Maximizing Biodiversity 

    Enhancing diversity throughout your operation can interrupt disease progressions, boost plant development, and create a conducive environment for pollinators and soil-based organisms. By incorporating rotational grazing, you can optimize the Presence of Living Roots. This type of grazing, which involves moving animals across pastures, enhances the health of the soil, plants, and animals.

    Living roots act as a barrier against soil erosion and also serve as a food source for organisms such as earthworms and microbes, which in turn recycle nutrients necessary for plant growth.

    Improving Water Quality

    Water quality is another critical aspect of AGA certification. By managing their land responsibly, AGA farmers help to reduce runoff and prevent water contamination. This protects local waterways and ensures a clean water supply for future generations.

    Enhancing Biodiversity

    Biodiversity is vital for a resilient and productive agricultural system. AGA-certified farms are managed to promote diverse plant and animal life. This increased biodiversity can improve pest control, pollination, and overall ecosystem health. For consumers, supporting biodiversity means supporting a more sustainable and resilient food system.

    Join the Movement

    By becoming a member of the American Grassfed Association, you are joining a movement dedicated to promoting ethical, sustainable, and high-quality farming practices. Whether you are a small-scale farmer, a health-conscious consumer, or a sustainable agriculture advocate, there is a place for you in the AGA community.

    Conclusion

    In summary, joining the American Grassfed Association offers numerous benefits for small-scale farmers, health-conscious consumers, and sustainable agriculture advocates. AGA certification ensures ethical animal husbandry, promotes sustainable farming practices, and supports American farming communities. Farmers can differentiate their products by displaying the AGA logo and build trust with consumers.

    If you’re ready to take the next step, start the process to get certified today and begin using the AGA logo and marketing materials to show your customers the true value of your products. Join the movement and contribute to a more sustainable and ethical future in agriculture.

  • From Pasture to Plate: The Story of the American Grassfed Association

    Introduction

    If you’re a sustainable food enthusiast, health-conscious consumer, or local farmer, you’ve likely come across the term “grassfed” in your search for quality meat and dairy. But what does grassfed really mean, and how did this movement take shape in the United States? The American Grassfed Association (AGA) has played a vital role in defining and promoting grassfed standards, ensuring that consumers get the real deal and producers can thrive. In this blog post, we’ll explore the history of the AGA, its milestones, and its ongoing impact on the world of sustainable agriculture. By the end, you’ll have a deeper appreciation for the grassfed movement and understand why it matters to everyone who cares about food quality, animal welfare, and environmental sustainability.

    The Early Days

    In early 2003, a group of dedicated grassfed producers began meeting to discuss the future of grassfed agriculture. With partial funding from the Rocky Mountain Farmers Union Cooperative Development Center in Denver, Colorado, they set out to create an organization that would support and promote grassfed farming practices. This was the birth of the American Grassfed Association (AGA).

    These early meetings were crucial for laying the foundation of what would become a significant movement in the sustainable food industry. The producers recognized the need for a unified voice to advocate for grassfed farmers and to educate consumers about the benefits of grassfed products. Their vision was clear—to create a standard that would ensure the integrity and quality of grassfed meat and dairy products.

    The initial support from the Rocky Mountain Farmers Union Cooperative Development Center was instrumental in getting the AGA off the ground. This early funding allowed the organization to focus on its primary goals and start making connections with producers, professionals, and consumers across the country.

    The Role of USDA Grants 

    AGA, as an organization, has flourished considerably since its inception, expanding its influence in the sustainable agriculture and grassfed movements. An integral part of this growth was the support we received from our early backers – especially the USDA’s Business Development Grant. These funds have been instrumental in promoting our mission to a wider audience and shaping us into the leading authority on grassfed standards we are today.

    This grant, while providing the initial boost, was not the only factor in our success. Our consistent efforts, coupled with these resources, have allowed us to organize events that spread awareness, create educational materials that provide knowledge, and build a supportive network extending beyond the grant.

    In short, while the USDA grant formed a vital stepping stone in our early years, our growth and influence in the grassfed movement is a testament to our continuous efforts, commitment, and the unwavering support from our community.

    Establishing a Legal Definition

    One of the AGA’s top priorities in its early years was working with the USDA to establish a legal definition for grassfed. This was a crucial step in ensuring that consumers could trust the labels on grassfed products and that producers who adhered to these standards could receive a premium for their efforts.

    In 2006, the USDA introduced its definition of grassfed, which was a significant milestone for the movement. However, many AGA producers and board members felt that the USDA’s definition did not go far enough in ensuring the quality and integrity of grassfed products. They believed that a more stringent standard was necessary to truly differentiate grassfed products from conventional ones.

    This led the AGA to develop its own set of standards and a certification program that went beyond the USDA’s definition. The goal was to create a robust and reliable standard that would provide consumers with confidence in the products they were purchasing and give producers a clear framework to follow.

    The AGA Certification Program

    The AGA certification program quickly gained recognition as the leading standard for grassfed products. Multiple industry-leading organizations acknowledged the AGA’s standards as the gold standard for grassfed meat and dairy production. This recognition was a testament to the hard work and dedication of the AGA and its members.

    The certification program provided a valuable service to both producers and consumers. Producers who met the AGA’s standards could proudly display the AGA certification label on their products, signaling to consumers that they were purchasing high-quality, authentic grassfed products. For consumers, the AGA label became a trusted mark of quality and integrity, making it easier to make informed choices about the food they were buying.

    The USDA Drops Its Definition

    In a surprising turn of events, the USDA ultimately decided to drop its definition of grassfed. This decision left a gap in the market, but it also highlighted the importance and credibility of the AGA’s standards and certification program. With the USDA’s definition no longer in place, the AGA’s certification became the go-to standard for grassfed products.

    The USDA’s decision to drop its definition underscored the value of the AGA’s work and the need for a reliable and trustworthy standard for grassfed products. The AGA’s certification program filled this gap, providing a clear and consistent standard that producers could follow and consumers could trust.

    This development further solidified the AGA’s position as the leading authority on grassfed standards and certification. It also reinforced the importance of having a dedicated organization like the AGA to advocate for the interests of grassfed producers and consumers.

    Communicating the Value of Grassfed Products

    In addition to its certification program, the AGA has played a crucial role in communicating the value of grassfed products to a wide audience. This includes consumers, chefs, and the media, all of whom have an essential role to play in the success of the grassfed movement.

    The AGA works tirelessly to educate consumers about the benefits of grassfed products, including their environmental sustainability, and animal welfare advantages. By providing clear and accurate information, the AGA helps consumers make informed choices about the food they eat.

    Chefs are also an important part of the equation. The AGA collaborates with chefs to showcase the versatility and superior taste of grassfed products, helping to elevate their status in the culinary world. This collaboration has led to an increased demand for grassfed products in restaurants and foodservice establishments.

    The media plays a crucial role in spreading the word about the benefits of grassfed products. The AGA works with journalists and media outlets to share stories about the positive impact of grassfed farming on health, the environment, and animal welfare. These stories help raise awareness and drive demand for grassfed products.

    Advocating for Policy Change

    The AGA is not just focused on certification and education; it also plays an active role in advocating for policy changes that support pasture-based producers. This advocacy work is essential for creating a favorable environment for grassfed farming and ensuring that producers have the resources and support they need to succeed.

    The AGA works with policymakers at the local, state, and federal levels to promote policies that benefit grassfed producers. This includes advocating for funding for research and development, support for sustainable farming practices, and policies that promote the welfare of pasture-raised animals.

    Through its advocacy efforts, the AGA helps create a more supportive and sustainable environment for grassfed producers. This, in turn, benefits consumers by ensuring a steady supply of high-quality, ethically produced grassfed products.

    The Impact on Local Farmers

    Local farmers are at the heart of the grassfed movement, and the AGA plays a crucial role in supporting their efforts. By providing certification, education, and advocacy, the AGA helps local farmers thrive in a competitive market.

    The AGA’s certification program gives local farmers a valuable tool for differentiating their products and accessing premium markets. This certification helps farmers command higher prices for their products, which can make a significant difference in their profitability and sustainability.

    Education is another critical component of the AGA’s support for local farmers. The organization provides resources and training to help farmers adopt best practices for grassfed farming, improve their operations, and meet the AGA’s high standards. This education helps farmers produce better products and run more efficient and sustainable operations.

    Advocacy is also essential for supporting local farmers. The AGA’s efforts to promote policies that benefit grassfed producers help create a more favorable environment for local farmers. This advocacy ensures that farmers have access to the resources and support they need to succeed.

    Health Benefits of Grassfed Products

    One of the most compelling reasons for choosing grassfed products is their superior nutritional profile.  Grassfed meat and dairy products are rich in essential nutrients, including omega-3 fatty acids, conjugated linoleic acid (CLA), and vitamins A and E.

    Omega-3 fatty acids are known for their anti-inflammatory properties and their ability to support heart health. Grassfed meat and dairy products have higher levels of omega-3s compared to conventionally raised products, making them a healthier choice for consumers.

    Conjugated linoleic acid (CLA) is another essential nutrient found in higher levels in grassfed products. CLA has been shown to have numerous health benefits, including supporting weight management, improving immune function, and reducing the risk of certain diseases.

    Vitamins A and E are antioxidants that play a crucial role in maintaining overall health and well-being. Grassfed products are rich in these vitamins, providing consumers with a more nutritious option compared to conventionally raised products.

    Environmental Benefits of Grassfed Practices

    Grassfed practices is not only better for our health but also for the environment. Pasture-based farming practices have numerous environmental benefits, including improved soil health, reduced greenhouse gas emissions, and increased biodiversity.

    One key environmental benefit of grass-fed farming is its positive impact on soil health. Grazing animals contribute to the soil’s natural fertilization, helping maintain its fertility and structure. This, in turn, supports the growth of healthy, nutrient-rich pastures.

    This helps reduce greenhouse gas emissions. Pasture-raised animals produce lower methane levels than animals raised in confined feeding operations. 

    Additionally, healthy pastures act as carbon sinks, sequestering carbon dioxide from the atmosphere and helping to mitigate climate change.

    Biodiversity is another important benefit of grassfed farming. Pasture-based farming practices support diverse ecosystems, providing habitats for various plant and animal species. This increased biodiversity contributes to the overall health and resilience of the environment.

    Animal Welfare in Grassfed Farming

    Animal welfare is a top priority in grassfed farming, and the AGA’s standards reflect this commitment. Pasture-raised animals have access to fresh air, sunlight, and natural forage, which contributes to their overall health and well-being.

    Grassfed farming practices prioritize the welfare of animals by allowing them to express their natural behaviors. Grazing, foraging, and socializing with other animals are all essential activities for the well-being of pasture-raised animals. These practices stand in stark contrast to the conditions in confined feeding operations, where animals are often kept in crowded and stressful environments.

    The AGA’s certification standards include strict guidelines for animal welfare, ensuring that pasture-raised animals are treated with care and respect throughout their lives. This commitment to animal welfare is a key reason why many consumers choose grassfed products.

    The Future of Grassfed Farming

    The future of grassfed farming looks bright, thanks in large part to the efforts of the AGA and its members. As consumer demand for sustainably produced, high-quality food continues to grow, the grassfed movement is well-positioned to thrive.

    Innovation and research will play a crucial role in the future of grassfed farming. Advances in technology and farming practices will help grassfed producers improve their operations, increase efficiency, and continue to meet the highest standards of quality and sustainability.

    The AGA will continue to play a vital role in supporting grassfed producers and advocating for their interests. By providing certification, education, and advocacy, the AGA will help ensure that the grassfed movement remains strong and continues to grow.

    Conclusion

    The history of the American Grassfed Association is a story of dedication, innovation, and collaboration. From its early days to its current status as the leading authority on grassfed standards and certification, the AGA has made a significant impact on the world of sustainable agriculture.

    For sustainable food enthusiasts, health-conscious consumers, and local farmers, the AGA’s work is a testament to the power of grassroots movements and the importance of setting high standards. By supporting grassfed practices, we can enjoy healthier food, protect the environment, and ensure the welfare of animals.

    If you’re passionate about sustainable food and want to learn more about the benefits of grassfed products, consider joining the AGA community. Together, we can positively impact our food system and create a more sustainable future.

  • Unveiling The Truth Behind Grassfed Labeling: Debunking Common Misconceptions

    In recent years, grassfed meat has gained popularity among consumers seeking healthier, more sustainable food options. However, the rise in demand has led to a proliferation of labels and claims, making it challenging to discern which products genuinely meet the standards of grassfed production. 

    This article aims to debunk common misconceptions surrounding grassfed labeling, providing clarity to help consumers make informed choices.

    Understanding Grassfed Labeling

    Grassfed labeling can be confusing, with various terms and claims that might mislead consumers. It’s crucial to understand what these labels signify and how they differ.

    What Does “Grassfed” Mean?

    Grassfed should mean that the animals were fed a diet of grass and forage, as opposed to grain-based feeds. This diet should be maintained throughout the animal’s life, from weaning to harvest. However, not all grassfed labels adhere to this strict definition.

    The Role of Certification

    Certification by reputable organizations, such as the American Grassfed Association (AGA), ensures that the products meet rigorous standards. AGA certification guarantees that the animals are fed a 100% forage diet, are raised on pasture, and are not treated with antibiotics or hormones. This certification helps consumers trust the integrity of the grassfed label.

    Common Misconceptions About Grassfed Meat

    There is no legal definition for grass- finished  and it is a meaningless claim in the AGA standards, since our standards require a 100% forage based diet from birth to harvest. You can see the term grass finished on products in the marketplace and the animals may have had grain removed from their diet for the last few weeks and put on grass. It can be a misleading term.

    Misconception 1: Grassfed Meat Is Always Organic

    Another misconception is that grassfed automatically means organic. No, they are not synonymous. Organic certification is a USDA program that insures that the animals have only been fed organic feedstuffs and involves regulations about pesticide and fertilizer use, among other things which are not necessarily covered under grassfed labels. If you prefer meat that meets organic standards, it’s important to look for products that carry both certifications.

    Misconception 2: All Grassfed Meat Is Created Equal

    Not all grassfed meat is produced under the same conditions. Factors such as the quality of the pasture, and the overall management practices can significantly affect the quality of the meat. The American Grassfed Association’s standards ensure that animals are raised humanely and sustainably.

    Benefits Of True Grassfed Meat

    Health Benefits

    True grassfed meat is often higher in beneficial nutrients such as omega-3 fatty acids, CLA (conjugated linoleic acid), and antioxidants than grain-fed meat. These nutrients contribute to various health benefits, including improved heart health and reduced inflammation.

    Environmental Benefits

    Raising animals on a grassfed diet is generally more sustainable and environmentally friendly. It promotes better soil health, reduces the need for chemical fertilizers, and helps in carbon sequestration. By choosing AGA-certified grassfed products, consumers support farming practices that are better for the planet.

    Animal Welfare

    Grassfed certification means better living conditions for the animals. They are raised on pasture, which allows them to engage in natural behaviors and live in a more humane and stress-free environment.

    Making Informed Choices

    Reading Labels Carefully

    Consumers should read labels carefully and look for certifications that align with their values to make informed choices. The American Grassfed Association’s certification is a reliable indicator of high-quality, truly grassfed meat.

    Asking Questions

    Don’t hesitate to ask your butcher or meat supplier about the origins and farming practices behind the meat you purchase. Transparency is key to ensuring that products meet your standards.

    Empowering Consumers With Knowledge

    In conclusion, understanding the truth behind grassfed labeling is essential for making informed decisions about the meat we consume. By debunking common misconceptions, we can better navigate the marketplace and choose products that align with our health, environmental, and ethical values. 

    The American Grassfed Association provides a trustworthy certification that guarantees the highest standards of grassfed production. For more information and resources, visit the American Grassfed Association.

    Informed consumers are empowered consumers. By choosing AGA-certified products, you support sustainable farming practices, promote better animal welfare, and enjoy the health benefits of truly grassfed meat. AGA is the only USA only grassfed certification.

  • Harnessing The Power Of Pasture-Based Farming: A Sustainable Approach To Agriculture

    The modern agricultural landscape faces numerous challenges, from environmental sustainability to ethical animal treatment and economic viability for small family farms. The American Grassfed Association (AGA) is at the forefront of promoting pasture-based farming, an approach that addresses these issues head-on. 

    As a nonprofit organization founded and run by producers, AGA supports American family farms and ranchers through certification, advocacy, education, and other vital programs.

    What Is Pasture-Based Farming?

    Pasture-based farming involves raising livestock rather than in confinement This method allows animals to graze freely. The practice is beneficial for the animals and has significant positive impacts on the environment and the quality of the food produced.

    Benefits to Livestock

    Animals raised on pasture enjoy a more humane and natural lifestyle. They can roam freely, express natural behaviors, and consume a diet aligned with their biological needs. This approach reduces stress and the incidence of diseases commonly found in intensive farming systems, leading to healthier animals and, healthier meat and dairy products.

    Environmental Advantages

    Pasture-based farming is a boon for the environment. It promotes biodiversity, improves soil health, and reduces the carbon footprint of farming operations. By allowing land to regenerate naturally, pasture-based systems contribute to carbon sequestration, which helps mitigate climate change. Moreover, these systems typically use fewer synthetic fertilizers and pesticides, reducing pollution and protecting local water sources.

    AGA’s Role In Supporting Pasture-Based Farming

    The American Grassfed Association plays a crucial role in advancing pasture-based farming through several key initiatives:

    Certification

    AGA maintains a credible and transparent national standard for animals humanely raised on pasture. This certification ensures that consumers can trust the integrity of the grassfed label, knowing it adheres to stringent criteria. Certification covers various aspects, including animal welfare, environmental stewardship, and prohibiting antibiotics and synthetic hormones.

    Advocacy

    AGA advocates for policies that support grassfed and pasture-based farming. This includes lobbying for fair market practices and regulations that protect small family farms from unfair competition and market pressures. Advocacy efforts aim to create a more level playing field for pasture-based farmers, ensuring they can compete with larger industrial farming operations.

    Education

    Education is a cornerstone of AGA’s mission. The organization provides resources and training for farmers and ranchers to adopt and maintain pasture-based practices. Educational programs cover rotational grazing, soil health, and the marketing of grassfed and pasture based products. By equipping farmers with the knowledge and skills they need, AGA helps ensure the long-term success and sustainability of pasture-based farming.

    Partnership and Collaboration

    AGA collaborates with various stakeholders to support rural economies. This includes partnerships with other nonprofit organizations, government agencies, and private sector entities. By working together, these groups can amplify their impact by promoting policies and practices that benefit farmers and the environment.

    Conclusion

    Pasture-based farming represents an ethical approach to agriculture, offering numerous benefits for animals, the environment, and rural economies. The American Grassfed Association (AGA) is dedicated to supporting this farming method through certification, advocacy, education, and partnerships. 

    By maintaining high standards and promoting sustainable practices, AGA ensures that grassfed and pasture-based farming can thrive in today’s agricultural landscape.

    To learn more about the American Grassfed Association and its work, visit www.americangrassfed.org.

    Understanding and supporting pasture-based farming can contribute to a more sustainable,  and ethical food system that benefits everyone from the farm to the marketplace.

  • Why It’s Important To Know Your Rancher

    Guest Blog By: Brad Buchanan, Owner/Founder, Flying B Bar Ranch, Strasburg, Colorado & President of American Grass Fed Association 

    One of my favorite things about working directly with folks who are looking to buy directly from a rancher is talking with and getting to know customers.  My experience is that people who take the time to search for the right protein purchase are some of the most amazing and interesting people. They are savvy shoppers and researchers, and they live their lives and make their purchases with intentionality.  Whether their purpose is “buying local” or they want clean, nutrient dense protein because they know food is medicine or poison, and when you buy certified AGA grass fed protein, they know it’s medicine, or whether they’re focused on reversing climate change. They know soil health and regenerative farming will be a big part of the solution, or whether they care deeply for animal stewardship and animal welfare, or they’re looking for the best steak they’ve ever had, they are all life-long learners. They come to us with very clear intentions about supporting industry market change by “voting with their credit card.” 

    We love meeting our customers and learning about their journey to finding and supporting our ranch! 

    And if you’re reading this, you’re probably one of those amazing people I described above.  And so, to add to your basket and collection of facts to understand the beef industry, I wanted to share information about some deceptive practices around beef labeling.  I suppose it’s not surprising that Big Ag is hopping on the green bandwagon and why we’re seeing so much greenwashing on almost every product you see on store shelves and meat counters.  Ensure you’re reading the fine print to understand what you’re buying and putting into your body and on your family dinner table.  Phrases like “Pasture Raised” and “Natural Beef” claim that means they aren’t regulated or come with any requirements.  Every steer, heifer, cow, or bull is “on grass” in their lives, but what happens at the end of 1/3 of their lives is where the difference happens. 

    I suggest two things to learn about and look for.  First, look for the right certification.  There are many out there, but the Gold Standard for grass fed/finished beef is the American Grassfed Association or AGA.  Look for the AGA label to make sure you’re getting grass finished beef with the highest standards for soil health and animal welfare and to insure you’re truly getting birth to slaughter grass fed beef.  Second, and this is the best way to make sure you’re buying with confidence, get to know your rancher.  There is no better way to know what you’re buying than to meet the family and people who raise the animals you feed to your family.  At the Flying B, we have resisted doing some kind of store front closer to the city, in our case, closer to Denver, because we want to have our customers come to the ranch and look us in the eye, to shake our hand and see the ranch operation.  We’ve built not just business relationships, but a community of families near and far who know what they’re buying, and serving their families, when they buy from us.  They see our pastures and cattle, they see the haystacks from the hay we farm, swath, rake and bale ourselves that we feed to our cattle because we want to know every single thing that goes into our cattle.  There are only two ingredients:  grass and sunshine.  Period. 

    We know you are passionate about knowing where our beef came from, what it ate, how it lived, and how it is processed and shipped! We are too!  And we just wanted to share this information, not to overwhelm you, but to reassure you that we are committed to transparency and integrity in our practices to help you make the best choices for you and your families.

     

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