2024

In a world where the integrity of our food sources is increasingly under scrutiny, the American Grassfed Association (AGA) represents a beacon of excellence in the world of livestock farming. AGA’s stringent standards and best practices not only ensure the highest quality of produce but also lead the way in promoting transparency, animal welfare, and sustainable farming. For producers and consumers alike, understanding and engaging with AGA’s guidelines is paramount to promoting a better, more ethical approach to the food industry.

The Core of AGA’s Standards

At the heart of AGA’s certification program are the fundamental principles that dictate their high standards. These principles, which touch on the diet, habitat, and welfare of the animals, as well as the farm’s impact on the environment, combine to create a holistic approach to farming that benefits producers, consumers, and the planet.

100% Grass Diet

The mandate for a 100% grass diet from weaning to harvest is a standout feature of AGA certification for ruminant animals. This ensures not only the natural diet for the animals but also guarantees a healthier product for the consumer. For swine and dairy, the focus remains on a diet free from GMO grains, continuing the commitment to high-quality, sustainable feed.

Raised on Pasture

AGA’s standards require that all animals are raised in pastures, without confinement. This commitment to free-range livestock ensures the health and wellbeing of the animals and is considered paramount by AGA to fulfill their natural behaviors and instincts.

No Antibiotics or Hormones

Prohibiting the use of antibiotics and added hormones reinforces AGA’s dedication to promoting health and welfare. It protects consumers from unnecessary exposure to such substances while also challenging producers to adopt alternative, sustainable management practices to maintain livestock health.

Family Farm Origin

The requirement for family-farm origin is more than just sentimental; it’s about supporting local, sustainable agriculture. By ensuring that animals are born and raised on American family farms, AGA is a proponent for small-scale, ethical farming that not only produces healthier food but also fosters stronger communities.

The Nuts and Bolts of Best Practices

AGA’s Best Practices are a detailed framework outlining the various facets of farm management, animal care, and the producer’s relationship to the greater agricultural community. These practices form the operational guidelines that distinguish AGA-certified operations.

Regenerative Farm Management

AGA’s emphasis on regenerative practices is a forward-thinking approach to farming. It highlights a commitment to both the welfare of the animals and the health of the land. This approach is designed to enhance land, water, and air quality, supporting a rich ecological system.

High Animal Husbandry Standards

The meticulous focus on animal husbandry in AGA’s grazing programs is designed to support healthy, humane treatment and welfare. This goes beyond the basic requirements to provide comprehensive care for the animals throughout their lives.

Adaptation to AGA Standards

Producers must be willing to continuously adapt to the evolving standards set by AGA. This commitment ensures that only the forefront of scientific knowledge and ethical animal management are employed within the AGA-certified operations.

On the Field: Applying AGA Standards in Practice

For all the integrity of their standards, AGA’s true impact is felt on the farms and pastures where these principles are put into action. Producers who champion the AGA certification are part of a community dedicated to fostering change in the agricultural landscape.

Forage Excellence

The emphasis on open grass pastures and diverse forage sources is crucial to the health and quality of the meat. AGA lays out specific requirements to ensure that the animals receive an optimal, species-appropriate diet for their entire lives.

Confinement Exceptions

AGA’s stance on confinement is clear but also acknowledges the need for rare exceptions, such as during inclement weather or for the safety and health of the animals.

Animal Health and Welfare Monitoring

The standard protocols for monitoring animal health and welfare underscore AGA’s commitment to the individual wellbeing of each animal. This includes meticulous record-keeping and a responsive treatment plan when needed.

The AGA Certification Journey

Becoming AGA certified is a rigorous process that includes farm inspections and the adherence to continuously evolving standards. For producers, this certification is a signal of commitment to excellence and sustainability in farming practices.

Inspections and Consumer Confidence

The regular and stringent inspections by independent third parties provide consumers with the assurance that the AGA certification is more than just a label—it’s a warranty of ethical, high-quality farming practices.

The Consumer-Producer Partnership

For consumers, choosing AGA certified products is a vote for a more equitable, sustainable food system. It’s a partnership that extends from the fields to the dinner table, promoting the welfare of animals and the health of the environment.

The Ripple Effect

Supporting AGA-certified producers creates a ripple effect. It encourages others in the industry to adopt more ethical and sustainable practices, driving positive change on a broader scale within the agricultural community.

AGA and the Future of Agriculture

AGA’s efforts and influence extend far beyond its certifications. The association is an active proponent for sustainable agriculture, animal rights, and the promotion of healthful food options for consumers worldwide. Its impact on the industry is shaping a future of agriculture that is more ethical, transparent, and health-conscious.

AGA is not only setting the standard for ethical and sustainable livestock farming; it’s leading by example. Its best practices and rigorous standards are a template for the industry, and a beacon for those who wish to contribute to a more responsible food system. Whether you’re a producer considering certification, a consumer seeking sustainable food choices, or someone simply interested in the future of agriculture, AGA’s work is a pivotal force in the ongoing conversation around the food we eat and the world we live in.

For farmers and ranchers who are passionate about the quality and sustainability of their products, the seal of the American Grassfed Association (AGA) represents an important benchmark. The AGA certification promises to customers that your animals have been raised according to the highest standards of grass feeding, responsible herd and land management, and ethical livestock care. Achieving this certification is a process that not only elevates your brand in the market but also ensures you are part of a community dedicated to best practices in animal agriculture.

The Importance of AGA Certification

The AGA sets a high bar for what constitutes ‘grass fed’ and ‘grass finished.’ The logo on your label is a testament to the fact that your farm or ranch practices align with their stringent standards. When your customers see the AGA seal, they know:

• Your animals have been fed a lifetime diet of 100% forage.
• Your animals were raised on pastures, not in confinement.
• You have not utilized added hormones or antibiotics.
• You are committed to ethical and sustainable farming methods.

The Path to Certification

Step 1: Download Documents and Understand the Standards

The first step in your certification process is to familiarize yourself with the AGA standards. These documents are the blueprints that guide your farm or ranch towards meeting and exceeding the certification requirements. They can be downloaded from the AGA website. Thoroughly reading and understanding these standards is crucial. If you have any queries, directly email AGA at standards@americangrassfed.org for clarification.

Step 2: Become an AGA Member

Before you start the certification process, you need to become a member of AGA. Membership forms can be filled out online or downloaded and sent by mail. Membership is mandatory, and must be in place before you move on to the next steps.

Step 3: Arrange for a Farm Inspection

Once you’re a member, the next major step is arranging for an on-farm inspection. This visit will be conducted by a third-party inspector, who could be a veterinarian, an existing farm inspector (if you have other certifications like organic), or a specially trained AGA-approved inspector. For dairy, inspectors must have completed an IOIA course. If you need help finding an inspector, AGA will provide you with a list, and guide you on the process. This inspection is a critical phase of certification and will determine if your farm meets AGA’s exacting standards.

Step 4: Submit the Inspection to AGA

After your inspection, the results need to be submitted to AGA. The AGA Certification Committee will review the submitted paperwork to assess your eligibility for Certified AGA Producer status.

Step 5: Review and Sign the AGA Licensing Agreement

If your farm passes the inspection and is approved, AGA will send you a licensing agreement to sign. Along with this, you will be asked to provide a copy of your label design for review and a one-time licensing fee. Once the signed agreement, label, and payment have been received, AGA will issue your certification, allowing you to use the AGA Grassfed logo on your products and marketing materials.

Step 6: Pay Your Fees and Stay Current

Once approved, you’ll be responsible for annual membership dues, a licensing fee, and a per head fee for each animal you sell or use the AGA logo on. These payments help cover the costs of maintaining the certification program, including re-inspections every 12 to 15 months to ensure ongoing compliance.

Maintaining the Integrity of the AGA Brand

The AGA logo is a powerful marketing tool, but with this privilege comes the responsibility to maintain the high standards it represents. If you become aware of products using the AGA logo that you believe do not meet the certification criteria, it’s important to inform AGA. Together, by upholding the integrity of the program, we can ensure that the AGA seal continues to be a strong symbol of quality and trust.

Conclusion

The process of becoming AGA certified is carefully laid out on our website and lays out a set of guidelines that makes the process streamlined, so you as a producer are not overly burdened. AGA is here to help you succeed and get the premium in the marketplace that your labors and products deserve. As the recognition and trust it offers your customers are invaluable. It’s a step towards not just satisfying regulatory requirements, but a commitment to a philosophy of farming that appreciates the connection between land, animal, and consumer. As you move forward with the certification, remember that dedication to the process reflects your dedication to the values it upholds. The AGA certification is a mark of excellence, and it’s up to you to embody that in every aspect of your operation, from cow to consumer.

Explore the diverse and inspiring tales of grassfed ranchers in the Farmer Spotlight Series, showcasing the dedication, innovation, and passion behind sustainable agriculture in America.

In the vast landscapes of America, from sea to shining sea—including the farms in the eastern plains where rugged mountains give way to rolling fields—there exists a community of farmers committed to sustainable practices and ethical stewardship of the land. The American Grassfed Association proudly presents the Farmer Spotlight Series, a collection of narratives that delve into the lives and experiences of grassfed ranchers across the nation.

Join us on a journey through the heartland, where each rancher’s story unfolds, illuminating the resilience, ingenuity, and deep-rooted connection to the land that defines their way of life.

The Heritage Rancher

Meet Sarah and David, third-generation ranchers in the heart of Texas. Their story is one of tradition and innovation, as they uphold the legacy of their forebears while embracing modern techniques for sustainable agriculture. 

Through rotational grazing and holistic land management, they have revitalized their pastures, restoring biodiversity and soil health. Join us as we explore the intersection of tradition and progress on the Heritage Ranch.

The Trailblazing Couple

In the foothills of the Rockies, Mark and Emily have carved out a niche for themselves as pioneers of regenerative agriculture. Their commitment to holistic management practices has transformed their ranch into a model of sustainability. 

From regenerating native grasslands to implementing carbon-sequestering techniques, they are leading the way towards a greener future. Follow their journey as they blaze new trails in the world of grassfed farming.

The Community Advocate

In the rolling hills of Vermont, Tom and Lisa have built more than just a ranch; they’ve cultivated a thriving community around sustainable agriculture. Through educational outreach and farmer’s markets, they bridge the gap between consumers and producers, fostering a deeper understanding of where our food comes from. 

Join us as we explore the power of grassroots activism and the importance of community in the journey towards a more sustainable food system.

The Regenerative Innovator

On the windswept plains of the Midwest, Jake is redefining what it means to be a steward of the land. His innovative approach to regenerative agriculture harnesses the power of nature to restore ecosystems and mitigate climate change. 

From mob grazing to agroforestry, Jake’s methods are not only sustainable but profitable, proving that conservation and economic viability can go hand in hand. Discover the cutting-edge techniques behind Jake’s regenerative revolution.

Conclusion

The Farmer Spotlight Series offers a glimpse into the lives of those who have chosen to tread lightly upon the earth, nurturing both livestock and landscape in harmony. From coast to coast, these stories resonate with a common theme: a profound respect for nature and a steadfast commitment to leaving the land better than they found it. 

As consumers, we hold the power to support these farmers in their mission towards a more sustainable future. By choosing grassfed products from certified producers, such as those endorsed by the American Grassfed Association, we can vote with our dollars for a healthier planet and a more ethical food system.

Join us in celebrating the stories of grassfed ranchers across America. Visit the American Grassfed Association to learn more about certified producers in your area and support sustainable agriculture in your community. Together, we can cultivate a brighter future for generations to come.

In recent years, the “Product of USA” label on meat, poultry, and dairy products has been a topic of considerable debate and confusion. The label, which consumers often interpret as a guarantee of American origin and quality, has come under scrutiny for its potentially misleading implications. 

This article aims to demystify the recent changes to this label, delve into its impact on consumers, and emphasize the importance of making informed choices, particularly when it comes to supporting American grassfed products.

Understanding The “Product of USA” Label

The Old Standard

Traditionally, the “Product of USA” label was applied to products if they were processed in the United States, regardless of where the ingredients were sourced. This meant that meat from animals raised and slaughtered outside the U.S. could be imported, processed or repackaged, and still bear the “Product of USA” label.

The Call for Change

Critics argued that this policy was misleading for consumers who prioritize buying local or American-made products, often under the assumption that such choices support local farmers and contribute to lower carbon footprints associated with transportation.

The New Labeling Rule

A Shift Towards Transparency

Responding to public outcry and petitions from farmers’ groups and consumer advocates, the U.S. Department of Agriculture (USDA) proposed changes to tighten the criteria for what can be labeled as “Product of USA”. The new rule stipulates that for a product to bear this label, it must come from animals born, raised, slaughtered, and processed within the United States. Here is the updated labeling guidance. 

Impact on Consumers

This shift aims to provide clarity and assurance for consumers who are committed to supporting American agriculture and want to make more environmentally conscious and ethically responsible choices.

Why It Matters

1. Supporting Local Farmers

By choosing products genuinely originating from the USA, consumers play a pivotal role in supporting local farmers. This choice contributes to the viability of the American farming sector and helps maintain agricultural traditions and practices.

2. Environmental Sustainability

Local sourcing reduces the carbon footprint associated with long-distance transportation of goods. Supporting grassfed, pasture-raised animals not only promotes humane treatment but also environmental sustainability through natural grazing practices.

3. Health Benefits

Grassfed meat and dairy are richer in certain nutrients, including omega-3 fatty acids, vitamin E, and conjugated linoleic acid, contributing to a healthier diet.

How To Ensure You’re Buying American

1. Reading Labels Carefully

With the new labeling standards, it’s easier for consumers to identify products truly made in the USA. However, vigilance is key. Always read labels carefully to understand the origin of the product.

2. Looking for Certifications

Beyond the “Product of USA” label, look for certifications from reputable organizations that certify grassfed and American-made products. These certifications offer another layer of assurance regarding the product’s quality and origin.

3. Supporting Local and Grassfed

Whenever possible, buy directly from local farmers or markets. This not only ensures the American origin of the products but also supports the local economy and reduces environmental impact.

Conclusion

The change in the “Product of USA” labeling is a significant step towards greater transparency and consumer empowerment. It allows individuals to make more informed choices that align with their values, whether they’re focused on supporting local agriculture, environmental sustainability, or health benefits. By opting for genuinely American Grassfed products, consumers contribute to a more sustainable and ethically responsible food system.

At the American Grassfed Association (AGA), our mission is to support American family farms and ranchers through certification, advocacy, education, and other programs. From the farm to the marketplace and in government policy, we stand by our commitment to maintaining a credible, transparent national standard for animals humanely raised on pasture. We believe in partnering and collaborating to support rural economies and promote American grassfed and pasture-based farms and ranches.

Join us in advocating for a transparent, sustainable, and healthy food system. Support American farmers and the environment by choosing certified grassfed products. Contact the American Grassfed Association to learn more about the benefits of grassfed products and how you can make a difference with your daily choices.

In today’s conscientious consumer landscape, there’s a heightened emphasis on understanding the origins of our food, the ecological footprint of agriculture, and the welfare of animals. This consciousness has fueled a substantial increase in the demand for grassfed products—a movement towards healthier, more sustainable dietary choices. 

However, to ensure that products labeled as “grassfed” adhere to stringent standards, a reliable certification process is imperative. Grassfed certification serves as a beacon of transparency and quality in the agricultural sector.

Understanding Grassfed Certification Standards

Grassfed certification standards encompass a set of stringent criteria established to ensure that animals are raised in a manner that aligns with natural behaviors, promotes their health, and upholds environmental sustainability. These standards encompass various facets of animal husbandry, nutrition, and environmental stewardship.

Diet Requirements

• Grass and Forage-Based Diet: Animals must primarily consume a diet of grass and forage throughout their lives, with exceptions for milk consumption before weaning. This ensures that the animals receive nutrition from natural sources, mimicking their evolutionary diet.
• Access to Pasture: Animals must have continuous access to pasture during the growing season, enabling them to graze and forage as part of their natural behavior. Pasture access promotes exercise, sunlight exposure, and diverse nutrient intake.

Prohibition of Antibiotics and Hormones

• Restricted Use: The Grassfed certification prohibits the use of hormones in animal feed or management practices. This standard ensures that animals are not given unnecessary medications or growth-promoting substances.

Animal Welfare

• Ethical Treatment: Certified grassfed operations adhere to high standards of animal welfare, prioritizing humane handling practices, adequate living conditions, and access to shelter and clean water.
• No Confinement: Animals are not confined to feedlots or intensive housing systems, allowing them freedom of movement and the opportunity to express natural behaviors.

Environmental Stewardship

• Sustainable Grazing Practices: Grassfed certification encourages sustainable pasture management techniques that promote soil health, water conservation, and biodiversity.
• Reduced Environmental Impact: Certified operations aim to minimize environmental impact by implementing practices such as rotational grazing, which improves soil fertility, reduces erosion, and mitigates greenhouse gas emissions.

Why Certification Standards Matter

For Consumers:

• Trust and Transparency: Certification provides tangible assurance that the product meets specific, rigorously defined standards.
• Health Benefits: Grassfed products often boast higher levels of key nutrients like omega-3 fatty acids and antioxidants.
• Environmental Impact: Adhering to grass fed standards promotes soil health, biodiversity, and reduces greenhouse gas emissions.

For Producers:

• Market Differentiation: Certification assists farmers and ranchers in setting their products apart in a competitive market.
• Premium Pricing: Certified grassfed products typically command higher prices, reflecting their quality and the sustainable farming practices involved.
• Community and Support: Achieving certification often involves joining a community of like-minded producers, providing valuable support and resources.

The Role of Grassfed Certification Standards in Promoting Quality

Quality extends beyond taste—it encompasses nutritional content, the absence of harmful additives, and ethical treatment of animals. Certification programs establish standards that ensure animals are raised in a manner that aligns with their natural behaviors and promotes their overall health, directly influencing the quality of the final product.

Ensuring Environmental Sustainability

Grassfed farming inherently promotes sustainability, but certification standards further elevate these practices by addressing pasture management, water usage, and biodiversity. Our Land Health Module specifically addresses these areas to ensure thorough care and improvement of land health. This not only safeguards our planet but also ensures the land remains productive for future generations.

Challenges and Solutions in Grassfed Certification

Despite its benefits, obtaining grassfed certification poses challenges such as certification costs, infrastructure requirements, and meticulous documentation. The American Grassfed Association (AGA) understands that farmers may struggle with these costs. To address this, AGA keeps its fees reasonable and offers resources to simplify record-keeping. Furthermore, our standards are developed by and for producers, ensuring they are practical and achievable. These efforts make certification more accessible and support farmers in overcoming these obstacles.

The Future of Grassfed Certification Standards

With increasing consumer demand for transparent and ethical food choices, the importance of grassfed certification will only amplify. This will likely lead to more stringent standards, improved enforcement, and innovative farming practices that enhance sustainability and animal welfare.

Evolving Standards and Technologies

Emerging technologies show promise in enhancing the transparency and traceability of the certification process. These advancements could help bridge the gap between consumers and producers, fostering a greater appreciation for the value of grassfed products.

Conclusion

Grassfed certification stands as a testament to the growing consumer and producer consciousness regarding the impact of food choices on health and the planet. 

The American Grassfed Association plays a pivotal role in this movement, offering certification that consumers can trust and producers can be proud of. 

To delve deeper into grassfed certification standards and make a difference, consider reaching out to the American Grassfed Association. Together, we can pave the way for a future where every bite supports a healthier, more sustainable world.